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A host of real-money gambling and gaming businesses have formed the Global Gaming Alliance, a new forum that aims to address shared challenges as the market for real-money, free-to-play and console gaming evolves.
The GGA brings together real-money operators Entain and DraftKings, Facebook parent Meta, and mobile games developers 89Trillion and Habby to create a fair and sustainable industry.
The collective has published a white paper, Responsible Gaming is Everyone’s Business, which calls on gaming companies to follow best practices on issues such as diversity, transparency, and player protection. In particular, the white paper highlights a need for greater diversity, more accessible and relatable games for a wider range of players, and controls to ensure play remains sustainable.
The initiative launches with the gaming sector booming. Quoting third-party figures, the white paper points out that there were an estimated 2.9 billion players worldwide at the end of last year. Revenue for the sector is forecast to surpass $200bn (£148bn/€175bn) by 2023.